Social Media Image Size Guide

Social media marketing is an invaluable tool for every business looking to deliver a successful long term digital strategy. That’s why it is vital that every one of your posts are formatted correctly and have maxiumum impact.

Have you ever posted an image to social media and then realised it has been cropped and part of the image is missing? It’s a problem many face, particularly when managing multiple social media platforms with many different formatting requirements.

Social media companies regularly change the size requirements of images based on the layout of their platforms across devices, so we have compiled our Social Media Image Size Guide to ensure you are always up to date and formatting your images correctly.

Choose your social platform to view individual size guides:

Instagram

Instagram Image Sizes

Profile photo: 110 x 110
Landscape: 1080 x 566
Portrait: 1080 x 1350
Square: 1080 x 1080
Thumbnail: 292 x 292
Stories (portrait only): 1080 x 1920
Twitter-marketing

Twitter Image Sizes

Profile photo: 400 x 400
Header: 1500 x 500
In-stream: 1024 x 512
Summary card: 280 x 150

Twitter Ad Sizes:

Website card: 800 x 418, or 800 x 800
App card: 800 x 418, or 800 x 800
Single and multi-image tweets: 600 x 335
Direct Message card: minumum width of 800
LinkedIn

LinkedIn Image Sizes

Profile photo: 400 x 400
Profile cover image: 1584 x 396
Linkedin blog post link image: 1200 x 628
Linkedin photo share image (desktop): 1200 x 1200
Linkedin photo share image (mobile): 1200 x 628

LinkedIn Company Page Image Sizes:

Cover photo: 1536 x 768
Company logo: 300 x 300
Overview tab image: 360 x 120
Overview tab cover image: 1192 x 220
Life tab hero image: 1128 x 376
Life tab custom modules image: 502 x 282
Life tab company photos image: 900 x 600

LinkedIn Ad Sizes

Cover photo: 1536 x 768
Company logo: 300 x 300
Overview tab image: 360 x 120
Overview tab cover image: 1192 x 220
Life tab hero image: 1128 x 376
Life tab custom modules image: 502 x 282
Life tab company photos image: 900 x 600
Facebook

Facebook Image Sizes

Profile photo: 170 x 170
Cover photo: 820 x 312
Timeline photos: 1200 x 630
Event cover photo: 1920 x 1080
Panorama or 360 photo: 600 x 600

Facebook Ad Sizes:

Timeline photos: 1200 x 628
Right column photos: 1200 x 628
Instant articles photo: 1200 x 628
Marketplace ads photo: 1200 x 628
Snapchat Image Sizes

Snapchat Image Sizes

Snapchat ads image: 1080 x 1920
Snapchat Geofilter image: 1080 x 1920

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